For example the NME is very blunt with telling the possible advertiser what they may be purchasing advertising space for. They may give obvious information, but however the most obvious information is also the most useful information. They leave reviews so they can see the response from people that have previously used their work. This suggests to the possible buyer that the advertising that goes into these magazines is effective.
The stats are very average and could be expected for a pop magazine. However it keeps to the musicians of their childhood as well as the modern musicians, giving a best of both worlds, giving quite a broad range of people to advertise to.
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My second media pack is for XXL magazine. It shows similar characteristics, except has a different music genre, so the type of product may be different. The magazine is aware that their audience is very into rap.
They have gone in detail enough to show how much money the average reader has, which is very useful as it means they can decide if their product is in the price range of the products target audience.
They give a lot of statistics about not only the magazine but other places where advertising is available, including social media & their website articles. they also show how they beat their competetors in advertising and how their magazine is more popular.
Some of your analysis' are a little brief and lacking in subject terminology. You need to be clearly pointing out conventions as well as discussing the reasons for placement. There are signs of good research, but a more detailed approach is needed. We need to see an analysis of DPSs, rather than just articles.
ReplyDeleteSome of your analysis' are a little brief and lacking in subject terminology. You need to be clearly pointing out conventions as well as discussing the reasons for placement. There are signs of good research, but a more detailed approach is needed. We need to see an analysis of DPSs, rather than just articles.
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